In a world where products are more and more alike and everyone recognises that they must have a story, the brands that will win are not necessarily the best or even the most available – but rather those that are most connective in what they believe, who they involve and what they offer.

In a short keynote at the New Zealand Marketing Summit in Auckland on 17 September, I’ll look at why brands need to adopt a new competitive model and how that approach will redefine not just who you compete against but perhaps even what you compete for.

Keynote speaker &
Chair of the Branding Stream
NZ Marketing Summit
17 September 2015
SkyCity Convention Centre

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