{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":6289,"url":"http:\/\/markdisomma.com\/2016\/06\/19\/reading-the-brand-codes\/","url_meta":{"origin":196,"position":0},"title":"Reading the brand codes","date":"June 19, 2016","format":false,"excerpt":"How do we recognise a brand? What do consumers see, and how different is that from the ways brands are structured? Every marketer is familiar with the concept of a brand\u2019s DNA \u2013 the strands of strategy that interweave to give a brand its sense of identity. Behaviours, values, purpose,\u2026","rel":"nofollow","context":"In \"Brand identity\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2016\/06\/GGK9HVUMUQ-e1466332892815.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":589,"url":"http:\/\/markdisomma.com\/2011\/07\/18\/positioning-your-brand-through-memories\/","url_meta":{"origin":196,"position":1},"title":"Positioning your brand through memories","date":"July 18, 2011","format":false,"excerpt":"I think it\u2019s healthy for there to be a direct relationship between memory and frequency for a brand. The more often a customer comes into contact with your brand, the more consistent the memory needs to be. That\u2019s because brands that frequently interact with their customers have the power of\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"","width":0,"height":0},"classes":[]},{"id":3850,"url":"http:\/\/markdisomma.com\/2015\/06\/08\/new-brand-conversations\/","url_meta":{"origin":196,"position":2},"title":"New brand conversations","date":"June 8, 2015","format":false,"excerpt":"Nice piece on the Adidas campaign (thanks for sharing, Dan Ball) draws attention to the need for brands to shift from talking up their products to talking with their customers about the things that matter to them. In this case Adidas puts Luis Suarez out-front and uses the occasion to\u2026","rel":"nofollow","context":"In \"Digital marketing\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/06\/imageedit_17_9313911050.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}