CEO discretion is advised

Further to the post of a couple of days ago. One of the great temptations of the online age is that you can gain attention. A lot of attention. Very quickly. Do something outrageous – in the case of GoDaddy CEO Bob Parsons, shoot an elephant and display the trophy video for all to see – and people will react.

If you’re the CEO of a company, it must be tempting to think that a stunt like this is creating buzz, getting people talking, raising your brand’s profile. It’s all part of the job, right? All part of the controversy? All part of leading a challenging brand? Just a continuation of getting ads banned from Superbowl or whatever?

The danger for colourful leaders is of course that at some point in the bid, they overstep the mark.

Clearly someone forgot to tell the GoDaddy-in-chief that’s also what makes attention-seeking the ultimate brand honey-trap.

Perhaps he doesn’t care, or notice? That may say something too of course. To some people, it may say quite a bit.


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