{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":2052,"url":"http:\/\/markdisomma.com\/2013\/02\/01\/30-things-likeable-brands-do\/","url_meta":{"origin":418,"position":0},"title":"30 things likeable brands do","date":"February 1, 2013","format":false,"excerpt":"Being likeable is not about being liked by everyone. Likeable brands actually need to be very clear about who likes them and why and how they need to behave in order to continue to appeal to their community. 10 ways to build a truly likeable brand states the principles of\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2013\/02\/A17D53EA27-e1443927306921.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1248,"url":"http:\/\/markdisomma.com\/2012\/04\/30\/posting-a-profit\/","url_meta":{"origin":418,"position":1},"title":"Posting a profit","date":"April 30, 2012","format":false,"excerpt":"Likeability has both a top-line and a bottom-line. Social monitoring tends to focus on the top-line: mentions; retweets; likes; comments. Top-line likeability is important because it monitors partiality towards your brand \u2013 the prevailing emotion at that moment. But it can be easily swayed, by offers, for example, or news.\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"","width":0,"height":0},"classes":[]},{"id":560,"url":"http:\/\/markdisomma.com\/2011\/07\/04\/being-liked-the-danger-of-popularity-for-a-brand\/","url_meta":{"origin":418,"position":2},"title":"Being liked: The danger of popularity for a brand","date":"July 4, 2011","format":false,"excerpt":"Wonderful, wonderful article by Neil Strauss on why we should all dislike the \u201cLike\u201d culture. Strauss maintains \u201cLike\u201d motivates us to compromise, to chase stupid metrics in a desperate search for acceptability. \u201cThere's a growing cultural obsession with being blogged, digged, tweeted and liked,\u201d Strauss observes, and it\u2019s all about\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"","width":0,"height":0},"classes":[]}]}