The effect on Oprah?

We’ve all seen what the Oprah-effect has done for others. Now it will be interesting to see the effect of change on the O-brand itself. By changing the formula, how much does she risk tampering with the magic? Will another talk-show rise to fill the afternoon gap, or will the 40 million O-army decamp and migrate en-masse? Is that even possible?

How much do the dynamics of a brand fundamentally change when you quite literally shift the channel in which it is seen?

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