{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":6514,"url":"http:\/\/markdisomma.com\/2017\/01\/29\/balancing-brand-priorities\/","url_meta":{"origin":1017,"position":0},"title":"Brands should always have a two speed strategy","date":"January 29, 2017","format":false,"excerpt":"Brands drive attention and income off awareness, but they derive their real value from their ability to shift and sustain longer term sentiment. It\u2019s tempting to monitor brand value in real-time: for what\u2019s popular, by who gets mentioned and by whom, in what those mentions do to a stock price\u2026","rel":"nofollow","context":"In \"Brand strategy\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/01\/StockSnap_LIO9NN2R87-e1485677931101.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5722,"url":"http:\/\/markdisomma.com\/2015\/11\/25\/how-to-respond-to-social-media-feedback\/","url_meta":{"origin":1017,"position":1},"title":"How to respond to social media feedback","date":"November 25, 2015","format":false,"excerpt":"In an age where brands are increasingly seen as shared, companies can easily be lulled into treating social media as polling booths for their strategy. That's not a good idea. However, there are times when you should respond to what is being said. The secret is knowing what to respond\u2026","rel":"nofollow","context":"In \"Reputation management\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/11\/ABMMJRIYZF-e1448424515549.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":647,"url":"http:\/\/markdisomma.com\/2011\/08\/15\/critical-mass-understanding-what-drives-fluctuations-in-likeability-for-brands\/","url_meta":{"origin":1017,"position":2},"title":"Critical mass: understanding what drives fluctuations in likeability for brands","date":"August 15, 2011","format":false,"excerpt":"Whilst I continue to question the financial returns from social media for brands, there is no denying their ability to galvanise. In fact, social media is the driving force behind \u201ccritical mass\u201d \u2013 the ability to bring together consumers from many places to form a significant mass of opinion, in\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"","width":0,"height":0},"classes":[]}]}