{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":5672,"url":"http:\/\/markdisomma.com\/2015\/11\/08\/finding-your-brands-tone-of-voice\/","url_meta":{"origin":2602,"position":0},"title":"Finding your brand\u2019s tone of voice","date":"November 8, 2015","format":false,"excerpt":"The language of a brand is really decided by two things: where you are looking to position your brand in the marketplace; and the personality that you choose to adopt. Brand leaders speak with authority and surety. Their language focuses on stability, history and confidence. Brand challengers speak with defiance.\u2026","rel":"nofollow","context":"In \"Language\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/11\/G9CLJC5580-e1446956780797.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2093,"url":"http:\/\/markdisomma.com\/2013\/02\/22\/9-things-you-should-know-about-branded-language\/","url_meta":{"origin":2602,"position":1},"title":"9 things you should know about branded language","date":"February 22, 2013","format":false,"excerpt":"1. Language is one of the most important definers of any brand. The language you choose, the language you don\u2019t choose and the language you choose to replace are a reflection, and in some senses a definition, of your priorities. 2. Language underpins perspective: it not only reveals how an\u2026","rel":"nofollow","context":"In \"Language\"","img":{"src":"http:\/\/markdisomma.files.wordpress.com\/2013\/02\/president-obama-word-cloud.png?w=350&h=200&crop=1","width":350,"height":200},"classes":[]},{"id":3919,"url":"http:\/\/markdisomma.com\/2015\/07\/28\/building-compassionate-brands\/","url_meta":{"origin":2602,"position":2},"title":"Building compassionate brands","date":"July 28, 2015","format":false,"excerpt":"In a recent address at Cannes, Monica Lewinsky made a plea for brands to play a more direct role in building a compassionate society: one where the power of social media to generate shame and humiliation (and gain money by doing so) was eschewed in favour of an environment that\u2026","rel":"nofollow","context":"In \"Brand viewpoints\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/07\/149H-e1442633773416.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}