{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":3757,"url":"http:\/\/markdisomma.com\/2015\/03\/02\/is-brand-differentiation-still-possible\/","url_meta":{"origin":2892,"position":0},"title":"Is brand differentiation still possible?","date":"March 2, 2015","format":false,"excerpt":"Short answer - yes it is, but not in the way it was. I haven\u2019t met a brand manager yet who didn\u2019t tell me that they had a differentiated product. I\u2019m not surprised. It\u2019s part of the job description of any brand owner to be marketing something that is disruptive,\u2026","rel":"nofollow","context":"In \"Innovation\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/03\/V0TZGGJNLH-e1442641361764.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3341,"url":"http:\/\/markdisomma.com\/2014\/04\/14\/declaration-step-5-in-building-a-purposeful-culture\/","url_meta":{"origin":2892,"position":1},"title":"Declaration: Step 5 in building a purposeful culture","date":"April 14, 2014","format":false,"excerpt":"At some point, a culture that is serious about what it intends must put those intentions in writing. That\u2019s about a lot more than documentation. Declaring what you come to work for collectively amounts to a commitment. So many companies squander this opportunity in my view. They market what is\u2026","rel":"nofollow","context":"In \"Company culture\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2014\/04\/Declaration-step-5-of-building-a-purposeful-culture-e1442644661402.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7101,"url":"http:\/\/markdisomma.com\/2018\/07\/02\/why-are-so-many-customer-experiences-now-just-marketing-sugar\/","url_meta":{"origin":2892,"position":2},"title":"Why are so many customer experiences now just marketing sugar?","date":"July 2, 2018","format":false,"excerpt":"It's easy to see why customer experiences have become marketers\u2019 go-to fix. Like content marketing they are such an accepted part of the lexicon today that many marketers have them on their to-do list as a matter of course. Right now, it feels like the experience strategy of almost every\u2026","rel":"nofollow","context":"In \"Customer experience\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2018\/07\/StockSnap_JQR6RIY2MM-e1530700932140.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}