Layering your story

In this presentation from last year I talk about how great stories are structured and about the power of the nutshell of truth that lives at the centre of a great story. I show how changing just one word of that kernel can have dramatic effects.

Towards the end of the excerpt I touch on something that will become increasingly important I believe as brands gravitate to longer ideas: the stories must continue to evolve if they are to avoid commoditising into the stories of industries. What’s your sequel?

Acknowledgements
Di Fuller once again worked her magic with the design.

envelope

Brand Strategy Secrets

Join my mailing list and let me send you the latest news and updates.

I absolutely respect your privacy. Your details are safe.

Leave a comment

Your email address will not be published. Required fields are marked *