{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":3859,"url":"http:\/\/markdisomma.com\/2015\/06\/15\/are-corporate-brands-dead\/","url_meta":{"origin":3067,"position":0},"title":"Are corporate brands dead?","date":"June 15, 2015","format":false,"excerpt":"Recently Jan Rijkenberg raised some interesting points in an article (thanks Jeremy) in which he questioned the importance, indeed the relevance, of underpinning individual brands with the identities of their corporate owners. It does brands no favours, he suggests, to collectivise them as part of the bigger entity. In so\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/06\/imageedit_13_7852576851.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6798,"url":"http:\/\/markdisomma.com\/2017\/07\/25\/6-factors-that-influence-the-effects-of-corporate-scandals\/","url_meta":{"origin":3067,"position":1},"title":"How 6 factors critically influence the effects of corporate scandals","date":"July 25, 2017","format":false,"excerpt":"Everyone\u2019s very quick to call almost any bad news another example of corporate scandals these days. We are in the grip it seems of \"the outrage orchestra\" as Chris Wren so delightfully describes it. Nevertheless, companies do get into trouble, and they emerge from those challenges in different states. Some\u2026","rel":"nofollow","context":"In \"Reputation management\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/07\/StockSnap_70L5UYL0FO-e1500959666827.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6825,"url":"http:\/\/markdisomma.com\/2017\/08\/20\/what-can-happen-when-you-change-your-brand-name\/","url_meta":{"origin":3067,"position":2},"title":"What can happen when you change your brand name","date":"August 20, 2017","format":false,"excerpt":"Dunkin\u2019 Donuts has announced that it is dropping the \u2018Donuts\u2019 part of its name in selected stores in order to highlight there\u2019s more to the brand than the products it\u2019s synonymous with. But when you're this well known, is changing your brand name a smart move? The three most powerful\u2026","rel":"nofollow","context":"In \"Brand identity\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/08\/StockSnap_IA7B7S9TSW-e1503208830384.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}