{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":5324,"url":"http:\/\/markdisomma.com\/2015\/10\/07\/what-to-expect-from-a-rebrand\/","url_meta":{"origin":3337,"position":0},"title":"What to expect from a rebrand","date":"October 7, 2015","format":false,"excerpt":"Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part. But is it realistic? How much change\u2026","rel":"nofollow","context":"In \"Brand positioning\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/10\/KX8A3TCTIA-e1444205987590.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3902,"url":"http:\/\/markdisomma.com\/2015\/07\/21\/10-reasons-why-rebrands-fail\/","url_meta":{"origin":3337,"position":1},"title":"Rebranding: 10 reasons why rebrands fail","date":"July 21, 2015","format":false,"excerpt":"As this article in Entrepreneur reminds us, plenty of brands try to re-set the market\u2019s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here\u2019s 10 reasons to leave things as they are:\u2026","rel":"nofollow","context":"In \"Brand positioning\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/07\/imageedit_1_5188346322.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5613,"url":"http:\/\/markdisomma.com\/2015\/10\/30\/refresh-or-rebrand-critical-brand-decisions\/","url_meta":{"origin":3337,"position":2},"title":"Refresh or rebrand? Critical brand decisions","date":"October 30, 2015","format":false,"excerpt":"Every brand must change, but the extent of the change, and the size of the calls that accompany those shifts, are very different. So when should you revamp what you have to bring it up to date, and when should you \u201ckill\u201d the brand and start again? Refresh a brand\u2026","rel":"nofollow","context":"In \"Brand positioning\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/10\/5XCJE7CQY7-e1446191292459.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}