{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":3588,"url":"http:\/\/markdisomma.com\/2014\/09\/09\/measuring-purpose-the-next-key-business-imperative\/","url_meta":{"origin":3424,"position":0},"title":"Measuring purpose. The next key business imperative","date":"September 9, 2014","format":false,"excerpt":"In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has two facets: functional (where it describes what the company must get done); and intentional (where it articulates what the company would like to see change in the\u2026","rel":"nofollow","context":"In \"Company culture\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2014\/09\/53ZL5GR6DC-e1445201579154.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3727,"url":"http:\/\/markdisomma.com\/2015\/02\/12\/what-drives-change-brand-crisis-or-brand-culture\/","url_meta":{"origin":3424,"position":1},"title":"What drives change \u2013 brand crisis or brand culture?","date":"February 12, 2015","format":false,"excerpt":"If you need to shift your culture from where it is to a different viewpoint and value set, is there any incentive for change without a crisis? Will a culture make changes on its own or do people need a fright in order to seriously disrupt business as usual? Dan\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/02\/What-drives-change-----brand-crisis-or-brand-culture-e1442641612206.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6690,"url":"http:\/\/markdisomma.com\/2017\/05\/11\/whats-your-brand-culture\/","url_meta":{"origin":3424,"position":2},"title":"What\u2019s your brand culture? | Part 1","date":"May 11, 2017","format":false,"excerpt":"Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It\u2019s how people work together to bring the brand alive. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of\u2026","rel":"nofollow","context":"In \"Company culture\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/05\/StockSnap_FXT5LMDCVE-e1494487762687.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}