{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":3717,"url":"http:\/\/markdisomma.com\/2015\/02\/02\/should-your-brand-tell-a-counter-story\/","url_meta":{"origin":3604,"position":0},"title":"Should your brand tell a counter-story?","date":"February 2, 2015","format":false,"excerpt":"Stories add to the humanity of brands. They help consumers think through and act upon a narrative that is fundamentally rooted in human truths. Stories generate empathy. We see ourselves in the tale. Or we see a side of ourselves. Or we see the \u2018me\u2019 that we would like to\u2026","rel":"nofollow","context":"In \"Storytelling\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/02\/imageedit_1_4600163418.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5679,"url":"http:\/\/markdisomma.com\/2015\/11\/12\/inverting-the-brand-story\/","url_meta":{"origin":3604,"position":1},"title":"Inverting the brand story","date":"November 12, 2015","format":false,"excerpt":"The case for brands to engage in storytelling is well made and well documented. Stories are so much more effective than facts, they engage us and in so doing, they motivate brands and buyers alike to get involved and to act. But what would happen if we turned the dynamics\u2026","rel":"nofollow","context":"In \"Storytelling\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/11\/R0BZTCYBM6-e1447274087386.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2394,"url":"http:\/\/markdisomma.com\/2013\/06\/21\/what-makes-a-great-brand-story\/","url_meta":{"origin":3604,"position":2},"title":"What makes a great brand story?","date":"June 21, 2013","format":false,"excerpt":"Storytelling is of course very much an idea whose time has come. And brands are increasingly using story formats to express themselves and to explain their place in the market and the world. But, if I may reference Sheryl Sandberg, what gives a story \u201clean-in\u201d value? In this 2012 TED\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"http:\/\/markdisomma.files.wordpress.com\/2013\/06\/what-makes-a-great-brand-story.png?w=350&h=200&crop=1","width":350,"height":200},"classes":[]}]}