{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":4599,"url":"http:\/\/markdisomma.com\/2015\/08\/20\/three-signals-of-brand-price\/","url_meta":{"origin":3630,"position":0},"title":"Three signals of brand price","date":"August 20, 2015","format":false,"excerpt":"Brands sent powerful messages through how they price. Price can be influential in portraying a brand as affordable and \u2018on the side of the customer\u2019, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag\u2026","rel":"nofollow","context":"In \"Pricing strategy\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/08\/imageedit_1_9097229167.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2365,"url":"http:\/\/markdisomma.com\/2013\/05\/29\/9-factors-that-help-anchor-your-brand-price\/","url_meta":{"origin":3630,"position":1},"title":"9 factors that help anchor your brand price","date":"May 29, 2013","format":false,"excerpt":"Behavioural economists refer to the decision making process brands use to set a price in the minds of consumers, especially when those buyers are dealing with something that is unfamiliar to them, as \u201canchoring\u201d. Anchoring provides a reference point from which to perceive and negotiate \u201cworth\u201d. Brands looking to set\u2026","rel":"nofollow","context":"In \"Pricing strategy\"","img":{"src":"http:\/\/markdisomma.files.wordpress.com\/2013\/05\/beautiful-car-beautiful-cost.png?w=350&h=200&crop=1","width":350,"height":200},"classes":[]},{"id":2254,"url":"http:\/\/markdisomma.com\/2013\/04\/13\/forget-supply-and-demand-think-supply-and-desire\/","url_meta":{"origin":3630,"position":2},"title":"Forget supply and demand. Think supply and desire.","date":"April 13, 2013","format":false,"excerpt":"According to mainstream marketing theory, price is decided by supply and demand and fluctuates accordingly. In today\u2019s market however, pricing is increasingly about supply and desire. The rules of volatility have changed. The upgrade culture, shorter product lifetimes and highly efficient distribution chains have flattened the gaps between supply and\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"http:\/\/markdisomma.files.wordpress.com\/2013\/04\/more-and-more.png?w=350&h=200&crop=1","width":350,"height":200},"classes":[]}]}