{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":6208,"url":"http:\/\/markdisomma.com\/2016\/04\/26\/engaging-senior-leaders-around-brand\/","url_meta":{"origin":3823,"position":0},"title":"Engaging senior leaders around the value of brands","date":"April 26, 2016","format":false,"excerpt":"Recent conversations have served as a reminder that not all senior leaders regard brands as something they should be involved with. If you\u2019re struggling to get your senior team to put important brand matters on the executive agenda, here\u2019s some reminders by way of making the case for greater consideration.\u2026","rel":"nofollow","context":"In \"Brand management\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2016\/04\/Engaging-senior-leaders-around-brand-e1461712247403.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3625,"url":"http:\/\/markdisomma.com\/2014\/10\/17\/brand-signals-or-brand-noise-being-heard-staying-heard\/","url_meta":{"origin":3823,"position":1},"title":"Brand signals or brand noise? Being heard. Staying heard.","date":"October 17, 2014","format":false,"excerpt":"In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to\u2026","rel":"nofollow","context":"In \"Competitive strategy\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2014\/10\/Are-your-brand-signals-effective.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3790,"url":"http:\/\/markdisomma.com\/2015\/03\/27\/how-do-you-measure-brand-potential\/","url_meta":{"origin":3823,"position":2},"title":"How do you measure brand potential?","date":"March 27, 2015","format":false,"excerpt":"Whilst the measures for evaluating what a brand is worth are well established, those for quantifying a brand\u2019s potential seem less so. In general, brands are valued on their residual equity (what they are associated with and the depth and competitiveness of that association), their competitive performance and how much\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/03\/YF7YOYCMKN-e1442640406586.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}