Month: May 2015

20 questions for activist brands

20 questions for activist brands

http://frugalmommas.com/frugal-home/frugal-mommas-friday-linky/ As more brands seek to engage in what Denise Yohn has referred to as the “cultural conversations” of today, they encounter reactions ranging from strong endorsement to cynicism about their motives. Starbucks, for example, hit turbulence with its Race Together campaign. (There’s an excellent analysis of why here.) Levis on the other hand seems to have had an easier ride with its Water<Less campaign. Patagonia’s Don’t Buy This campaign was hailed by many as honest, genuine and utterly in keeping with their beliefs.

UnConference Miami 2015

Speaking at The Un-Conference

http://creativeitresources.com/net-using-mysql-not-available-with-hosting-provider-error/ Back in Florida in a few days to speak at this year’s Un-Conference at the Versace Mansion in South Beach alongside Derrick Daye, Gerard Gibbons, Brad VanAuken, Pete Canalichio, Chris Wren, Hilton Barbour and Ashley Konson. This year’s theme is brand leadership, something we’re all thriving for. And with a line-up like this, expect plenty of opinions. Should be fun. If you haven’t booked yet, there may still be places left. Acknowledgements Photo of “Entrance Gianni Versace Mansion”, taken by Phillip Pessar, sourced from Flickr