Updated (alright,completely rewrote) one of my older posts today about the need for brand managers to think about at least refreshing their brand promise if they haven’t got sign off to do a complete repositioning. It seems a practical solution to me in the light of the pressure so many face to keep their brands current. Think about how much you could change if you were able to redefine what customers expected. The next era of evolution?
Brand Strategy Secrets
Join my mailing list and let me send you the latest news and updates.
I absolutely respect your privacy. Your details are safe.