{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":5324,"url":"http:\/\/markdisomma.com\/2015\/10\/07\/what-to-expect-from-a-rebrand\/","url_meta":{"origin":3902,"position":0},"title":"What to expect from a rebrand","date":"October 7, 2015","format":false,"excerpt":"Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part. But is it realistic? How much change\u2026","rel":"nofollow","context":"In \"Brand positioning\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/10\/KX8A3TCTIA-e1444205987590.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3337,"url":"http:\/\/markdisomma.com\/2014\/04\/10\/why-are-you-rebranding\/","url_meta":{"origin":3902,"position":1},"title":"Why are you rebranding?","date":"April 10, 2014","format":false,"excerpt":"Brad VanAuken made this excellent observation about rebrands. \u201cIdentity systems are designed to encode and decode brand information to and from people\u2019s brains,\u201d he said. \u201cIf you change the system, the associations may be lost and will take a long time to rebuild.\u201d Always that dichotomy. People like what they\u2026","rel":"nofollow","context":"In \"branding\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2014\/04\/AU1SHV69FI-e1442644685567.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5613,"url":"http:\/\/markdisomma.com\/2015\/10\/30\/refresh-or-rebrand-critical-brand-decisions\/","url_meta":{"origin":3902,"position":2},"title":"Refresh or rebrand? Critical brand decisions","date":"October 30, 2015","format":false,"excerpt":"Every brand must change, but the extent of the change, and the size of the calls that accompany those shifts, are very different. So when should you revamp what you have to bring it up to date, and when should you \u201ckill\u201d the brand and start again? Refresh a brand\u2026","rel":"nofollow","context":"In \"Brand positioning\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/10\/5XCJE7CQY7-e1446191292459.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}