{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":6161,"url":"http:\/\/markdisomma.com\/2016\/04\/03\/5-ways-to-keep-your-brand-current\/","url_meta":{"origin":6638,"position":0},"title":"5 ways to make sure your brand stays relevant","date":"April 3, 2016","format":false,"excerpt":"One of the hardest judgment calls for brand managers is relevance. Brands must change to stay consistent yet they must also remain recognisable in order to preserve brand equity. So what should you change, and when? For the purposes of this discussion, let\u2019s put to one side the massive rebrands\u2026","rel":"nofollow","context":"In \"Brand management\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2016\/03\/QQ2MIJ0NKO-e1459576309645.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5672,"url":"http:\/\/markdisomma.com\/2015\/11\/08\/finding-your-brands-tone-of-voice\/","url_meta":{"origin":6638,"position":1},"title":"Finding your brand\u2019s tone of voice","date":"November 8, 2015","format":false,"excerpt":"The language of a brand is really decided by two things: where you are looking to position your brand in the marketplace; and the personality that you choose to adopt. Brand leaders speak with authority and surety. Their language focuses on stability, history and confidence. Brand challengers speak with defiance.\u2026","rel":"nofollow","context":"In \"Language\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/11\/G9CLJC5580-e1446956780797.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6825,"url":"http:\/\/markdisomma.com\/2017\/08\/20\/what-can-happen-when-you-change-your-brand-name\/","url_meta":{"origin":6638,"position":2},"title":"What can happen when you change your brand name","date":"August 20, 2017","format":false,"excerpt":"Dunkin\u2019 Donuts has announced that it is dropping the \u2018Donuts\u2019 part of its name in selected stores in order to highlight there\u2019s more to the brand than the products it\u2019s synonymous with. But when you're this well known, is changing your brand name a smart move? The three most powerful\u2026","rel":"nofollow","context":"In \"Brand identity\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/08\/StockSnap_IA7B7S9TSW-e1503208830384.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}