{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":6621,"url":"http:\/\/markdisomma.com\/2017\/03\/26\/brand-growth-finding-the-perfectly-sized-brand\/","url_meta":{"origin":6669,"position":0},"title":"Brand growth: finding the perfectly sized brand","date":"March 26, 2017","format":false,"excerpt":"There\u2019s an interesting polarisation going on right now in terms of brand size. Companies that have expanded are now consolidating their brand models in the hope of getting closer to consumers and achieving greater brand growth. The mega-megamergers, like that of the proposed marriage between Kraft-Heinz and Unilever, may grab\u2026","rel":"nofollow","context":"In \"Brand expansion\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/03\/StockSnap_R7I37OMZIU-e1490437351238.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6825,"url":"http:\/\/markdisomma.com\/2017\/08\/20\/what-can-happen-when-you-change-your-brand-name\/","url_meta":{"origin":6669,"position":1},"title":"What can happen when you change your brand name","date":"August 20, 2017","format":false,"excerpt":"Dunkin\u2019 Donuts has announced that it is dropping the \u2018Donuts\u2019 part of its name in selected stores in order to highlight there\u2019s more to the brand than the products it\u2019s synonymous with. But when you're this well known, is changing your brand name a smart move? The three most powerful\u2026","rel":"nofollow","context":"In \"Brand identity\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/08\/StockSnap_IA7B7S9TSW-e1503208830384.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":583,"url":"http:\/\/markdisomma.com\/2011\/07\/13\/renormalising\/","url_meta":{"origin":6669,"position":2},"title":"Renormalising","date":"July 13, 2011","format":false,"excerpt":"Brands are all about habits. But as this article in Time reminds us, sometimes the best thing a brand can look to do is to change a habit \u2013 even if they helped create the habit in the first place. Of course, brands tell themselves they do this all the\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"","width":0,"height":0},"classes":[]}]}