{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":7101,"url":"http:\/\/markdisomma.com\/2018\/07\/02\/why-are-so-many-customer-experiences-now-just-marketing-sugar\/","url_meta":{"origin":6781,"position":0},"title":"Why are so many customer experiences now just marketing sugar?","date":"July 2, 2018","format":false,"excerpt":"It's easy to see why customer experiences have become marketers\u2019 go-to fix. Like content marketing they are such an accepted part of the lexicon today that many marketers have them on their to-do list as a matter of course. Right now, it feels like the experience strategy of almost every\u2026","rel":"nofollow","context":"In \"Customer experience\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2018\/07\/StockSnap_JQR6RIY2MM-e1530700932140.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3800,"url":"http:\/\/markdisomma.com\/2015\/04\/08\/brand-experiences-as-coincidences\/","url_meta":{"origin":6781,"position":1},"title":"Brand experiences as coincidences","date":"April 8, 2015","format":false,"excerpt":"Marketers can be surprisingly heavy-handed. The temptation, especially with big brands, is to thunder out answers that let customers know, in unequivocal terms, that they have been recognised. Think about the almost coarse way in which airlines greet their frequent fliers \u2013 with a bunch of features dressed up as\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/04\/UYMM80KHIY-e1442640099928.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5789,"url":"http:\/\/markdisomma.com\/2015\/12\/01\/the-road-to-brand-greatness-a-long-virtual-coffee-with-denise-lee-yohn\/","url_meta":{"origin":6781,"position":2},"title":"The road to brand greatness: A Long Virtual Coffee\u2122 with Denise Lee Yohn","date":"December 1, 2015","format":false,"excerpt":"Denise Lee Yohn is one of those people whose been part of my brand conversations for some time. I first encountered her no-nonsense approach to brand when she published an excerpt from her book What Great Brands Do on Branding Strategy Insider. It was one of the most popular posts\u2026","rel":"nofollow","context":"In \"A Virtual Coffee with ...\"","img":{"src":"https:\/\/i2.wp.com\/markdisomma.com\/wp-content\/uploads\/2015\/11\/A-Long-Virtual-Coffee-with-Denise-Lee-Yohn.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}]}