{"version":"20150408","show_thumbnails":true,"show_date":true,"show_context":true,"layout":"grid","headline":"Related","items":[{"id":6744,"url":"http:\/\/markdisomma.com\/2017\/05\/28\/brand-strategy-is-it-art-science-or-crap\/","url_meta":{"origin":6899,"position":0},"title":"Brand strategy. Is it art, science or crap?","date":"May 28, 2017","format":false,"excerpt":"Do all the frameworks and processes that strategists use really add value for brands or is it all just ****? In the spirit of strategy itself, let's test a number of positions. Even the mention of brand strategy quickly divides opinion. Some, myself included, swear that a mapped journey is\u2026","rel":"nofollow","context":"In \"Brand strategy\"","img":{"src":"https:\/\/i0.wp.com\/markdisomma.com\/wp-content\/uploads\/2017\/05\/StockSnap_ODSTZRYTZ0-e1495869829377.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3671,"url":"http:\/\/markdisomma.com\/2014\/12\/04\/brand-actions-are-not-the-same-as-brand-strategy\/","url_meta":{"origin":6899,"position":1},"title":"Brand actions are not the same as brand strategy","date":"December 4, 2014","format":false,"excerpt":"Actions are not strategies. Great strategies change more than where you are, what you call yourselves, what you offer. That\u2019s Michael Porter\u2019s thought. Great brand strategies re-invent the emotional context within which your brand competes against others in the marketplace. That\u2019s mine. A great brand strategy redefines the relationship that\u2026","rel":"nofollow","context":"In \"Strategy\"","img":{"src":"https:\/\/i1.wp.com\/markdisomma.com\/wp-content\/uploads\/2014\/12\/Brand-actions-are-not-brand-strategies-e1442641969268.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":915,"url":"http:\/\/markdisomma.com\/2012\/02\/27\/strategy-or-resource-budget\/","url_meta":{"origin":6899,"position":2},"title":"Strategy, or resource budget?","date":"February 27, 2012","format":false,"excerpt":"Why have management teams reduced strategy to a compliance matter \u2013 something they go away to do once a year. Some have even invented a host of reasons why they can afford to take strategy off their list of tasks. \u201cStrategy is a talk-fest.\u201d \u201cStrategy isn\u2019t real.\u201d \u201cStrategy isn\u2019t practical.\u201d\u2026","rel":"nofollow","context":"In \"Brand marketing\"","img":{"src":"","width":0,"height":0},"classes":[]}]}