Every business has loops. Some are driven by fear, some by tradition, some by distraction, some by lack of awareness or industry convention. Loops play out in every aspect of business today. They affect how we think, how we work, how far we venture and how we seek to make change. In the process, they stifle creativity.
We hear a lot about the effects that technology and developments like AI will have on jobs and workforces. But powerful forces already operate in markets to actively undermine value and drive out distinctiveness. It’s one thing to know that. It’s quite another to develop a differentiation strategy capable of stopping it.