Ever since the GFC, global markets seem to have become more volatile. Oil prices rise and crash; China’s growth soars and slides. When market dynamics are this dramatic, how should you look to effectively develop a longer term plan for a business in a world of spontaneity? Do you go with the ebb and flow, or act as a beacon of constancy?
How should you think of your brand when you have a product that costs a lot to use? Is an expensive product automatically luxury? How should we draw a distinction between luxury and, say, premium?
So, last day of the year here in New Zealand. Summer’s arrived (something we always welcome in Wellington) and I’ve had a few days to put things in order and get ready for the year ahead.