All posts filed under: Storytelling

Be an excellent business storyteller

How to excel as a business storyteller, now that everyone’s doing it

Stories are now such a *thing* even in a B2B context that it’s easy to think that every marketer can and should be a business storyteller. Effective business storytelling though is harder than it looks. If you back yourselves to tell an extraordinary story that the people who buy from you will want to specifically engage with (at the expense of your competitors), there are three things you need to organise.