Interviews: A Virtual Coffee™ series

I reference a lot of people in my posts – some often, many just in passing. A Virtual Coffee sprung from a wish to dig a little deeper: to talk in an expanded format with the people I’ve talked about and to explore not just their thinking, but the thinking behind the thinking.

Grab a coffee and enjoy, as some of my favourite minds in the worlds of business and branding talk about the things that are playing on their minds.

Brands and Beliefs: A (Long) Virtual Coffee™ with Tom Asacker
Tom writes and teaches about radically new practices and ideas for marketplace success in times of uncertainty and change. In 2013 he published his fifth book, The Business of Belief. It’s about stories, dots and history. It’s a book for marketers, but really, on a broader front, this book is an examination of how and why we assimilate beliefs and what we do with them. I went in search of what beliefs mean to us and why. Read more

Hooked on Brands: A (Short) Virtual Coffee™ with Nir Eyal
Nir Eyal spent years in the video gaming and advertising industries. In the book “Hooked” he promulgates a process that he says successful brands can embed in their products and communication approaches to subtly encourage shifts in customer behaviour. I chat with him about habits, hooks and brands. See what he says

The Road to Brand Greatness: A (Long) Virtual Coffee™ with Denise Lee Yohn
Denise Lee Yohn is one of those people whose been part of my brand conversations for some time. Her new book, Extraordinary Experiences takes the keystone thinking from her previous work and applies it specifically to the restaurant and retail sectors. Intrigued to probe more of her thinking about how brands generate greatness, I reached out to explore some aspects of this new book and her wider thinking in more detail. Read what happened

You can’t sell if you don’t start: A (Long) Virtual Coffee with Mark Hunter, “The Sales Hunter”
Mark Hunter, “The Sales Hunter,” is a recognised thought leader on sales and sales leadership and a sought-after keynote speaker who has earned the rare distinction of Certified Speaking Professional (CSP) status. In his new book, Mark talks candidly about the need for sales teams to get out from behind their social media accounts and engage directly with prospects. High-Profit Prospecting is packed with tips, tricks and stories on how to do this. I took the opportunity to find out more about prospecting from a man I’ve always admired as an evangelist for, and a practitioner of, effective sales. Take a look