Terms and conditions

This page outlines the terms related to visiting the website. When you access and browse this site, you accept these Terms of Use and our Privacy policy. Mark Di Somma and The Audacity Group Limited (Audacity) reserves the right to change these terms at any time without notice and at our sole discretion. Please visit the site regularly for any updates. If you decide not to accept these terms of use and/or our privacy policy, please quit the site. Staying is taken as a sign that you accept and agree to the terms stated here.

The Audacity Group is a New Zealand registered company and the information on the website is intended to comply with New Zealand law. Any disputes with any party made against or involving Mark Di Somma and/or Audacity shall be determined in New Zealand and according to New Zealand law.


All the information, models and opinions on this website are the property and copyright of Mark Di Somma, unless specifically attributed elsewhere. All rights including all relevant intellectual property rights are reserved. “Audacity” is a registered trademark in New Zealand.

Terms of use

The information on this site is provided free of charge and for the purposes of providing information about Mark Di Somma’s philosophies and views. We have taken reasonable measures to ensure the material on this website is free from error, however we cannot warrant its completeness nor accuracy, and we cannot warrant in any way that it is suitable for your intended use. Nothing that you read on this site constitutes professional advice. Any actions that you take as a result of what you read are solely at your discretion and remain your responsibility. We accept no liability for any use or action you may make or not make based on any or all of the information on this site. Nor will Mark Di Somma and/or Audacity be held liable under any circumstances for any damages whatsoever (including, but not limited to, incidental and consequential damages, lost profits, or damages) that results from any use of this site.

Mark Di Somma encourages free and open debate of ideas concerning branding and business. To that end, you may read, download, print and even circulate material on this site, providing it is for your personal, non-commercial use and providing you specifically attribute the information to Mark Di Somma. You may also quote information and opinions posted on this site in articles, speeches and presentations provided you attribute all information and opinions used to Mark Di Somma.

Articles written by and copyrighted to Mark Di Somma and published with permission by third parties remain subject to these Terms of Use.

Comments are subject to editorial review. We retain full discretion to publish or not publish any comments and to edit any comments as we choose. If we do publish any comments of yours, you are solely responsible for the content of your comments. You also warrant that you have the right to make those comments, that they are your own and that they do not in any manner infringe the laws of New Zealand or the rights of any individual or entity.

Mark does not write sponsored content nor does he endorse any product or service for fees. We do not run any advertising on this site, explicitly or implicitly. You may not quote from this blog or associate Mark with a product, service or brand in any way that implies or states or could imply or state that he endorses a product, service or brand in any form of commercial arrangement.


We totally respect your right to privacy. Any personal details we collect will not be passed on, traded, sold, shared or transferred to any third party.

To enhance the site’s performance, we may collect certain information using cookies.
If we do collect site data, it is to monitor site performance, to ascertain areas of interest generally and to assist us to develop enhancements. This information is of a general nature and is intended to measure trends only. If we do collect any individual information, this will not be disclosed to any third party.

Information you do provide may be stored in a secure database and used to send you information that you have asked for or that we think we will of direct interest to you. If you have any questions regarding this information, you can contact Mark directly at If you would like to be removed from the database, you may do so at any time by sending us an email and we will remove your details as soon as possible.


As part of helping people to find out more about interesting current thinking in business and branding, this website features a number of links to other sites. We don’t endorse these companies, nor do we receive any compensation or commission from them, nor do we make any representations with regards to the content or the accuracy or legitimacy of the materials on the sites. Any use you make of material accessed through these links is at your own discretion and risk.

Any interested companies are welcome to request a link with our site. However, we reserve the right to prohibit any link and to demand you remove any link. If you do create a link to this site, you remain fully responsible for any consequences, liabilities or losses, direct or indirect, arising from such a link.

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