Reading Time: 5 minutes Our gut instinct as marketers is to go with what is working, because everything in the corporate rewards system is geared towards that: lack of risk appetite; the quest for short term results; even performance incentives. The irony for brands of course is that the more you go with what works for others, the less […]
Tag: brand dilemma
Five signs your brand is fading
Reading Time: 4 minutes It’s not always easy to spot that your brand is falling out of favour with consumers, especially if, on the face of it, things look healthy.