All posts tagged: brand language

Brand accuracy – transparency vs disclaimers

Brand accuracy – transparency vs disclaimers

http://dustinhallphotography.com/niagara-falls-wedding-photographer-dustin-hall-dave-kate-at-queenston-heights/ Disclaimers are everywhere. From the websites we visit to the products we buy and the ads we watch, the terms under which consumers read and receive are carefully wrapped in legal bubble-wrap to protect brands from liability. In an age of transparency, such disclosures seem prudent and very much in keeping with the demands of today. You know where you stand. The terms for what you are getting are laid out in explicit detail. Or are they?

Mind your brand language

For brand’s sake, mind your language

Language is one of the most important definers of any organisational culture. The language you choose, the language you don’t choose and the language you choose to replace are a reflection, and in some senses, a definition of your priorities. As the American writer Rita Mae Brown once observed, “Language is the road map of a culture. It tells you where its people come from and where they are going.”