All posts tagged: brand reputation

Businesses that survive scandals

How 6 factors critically influence the effects of corporate scandals

Everyone’s very quick to call almost any bad news another example of corporate scandals these days. We are in the grip it seems of “the outrage orchestra” as Chris Wren so delightfully describes it. Nevertheless, companies do get into trouble, and they emerge from those challenges in different states. Some seem to brush off what has happened while others falter. Why?