All posts tagged: commoditisation

Fighting the slide towards sameness

Differentiation strategy: how to fight the depressing slide towards sameness

http://parliamentpointe.com/screen/ We hear a lot about the effects that technology and developments like AI will have on jobs and workforces. But powerful forces already operate in markets to actively undermine value and drive out distinctiveness. It’s one thing to know that. It’s quite another to develop a differentiation strategy capable of stopping it.