Why do consumers keep brands in their lives? Relevance.
Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty. What makes your brand attractive?
An observation from the Havas CES 2016 report that we will increasingly see more companies working together across widely different marketplaces is a reminder of the new bridges that brands must be looking to build going forward. Inevitably these invite new approaches.
We’re much more susceptible to the power of suggestion than many of us might like to think – at least that was my take-out from more reading from Time: this time on how brands use buying suggestions to entice us to buy more than we might otherwise.