All posts tagged: pitching

3 simple steps to getting buy-in on your idea

3 simple steps to getting buy-in on your idea

Everyone’s got things that they want to share. Whether you’re talking with your business partner or looking to pitch a concept to investors or a senior management team, you absolutely need a process to get people onside with where you’re at. I spend most of my days pitching ideas, developing new ideas or evaluating the ideas that others have. These three steps work for me as a structure. Maybe they’ll work for you too.

Being connective

The real secret to B2B pitching: being connective

It’s easy to look at your pitch and to be pleased with your work; to feel that it has captured you perfectly and expressed what you are about and what you have to offer. It’s also irrelevant. Because, to be blunt, no-one’s as interested in your pitch as you are. They’re really only interested in themselves and what you can do for them. They probably hear similar claims and ideas everywhere they turn.

Grappling with pushback

Grappling with pushback

When you’re hard at work on ambitious projects, it’s a given that the team is pushing the boundaries of what would have been considered sensible. I choose those words carefully – “would have”, because these projects are always about ways forward but are often judged on references back; and “sensible” because that’s the filter that so many people put across the recommendations they get.