Month: May 2016

Distinctualising your brand

The harsh realities of distinctualising your brand

Our gut instinct as marketers is to go with what is working, because everything in the corporate rewards system is geared towards that: lack of risk appetite; the quest for short term results; even performance incentives. The irony for brands of course is that the more you go with what works for others, the less likely those ideas are to work for you.

Entrepreneur article

An Entrepreneur’s Guide to Disruption

In my latest article for Entrepreneur, I challenge entrepreneurs to articulate what they intend to disrupt. As per the article, “if you are not entering a sector to turn it upside down, then chances are you are dooming yourself to being just another participant”. Hope you like. If you do, please share.