In our latest article at Entrepreneur, Pete Canalichio and I examine why now, more than ever, the marketing consulting industry should be promoting an interactive brand ecosystem that more closely aligns the disciplines of brand insights, brand strategy, brand protection, brand licensing and brand valuation.
The full article is available here. Hope you enjoy it. Feedback welcome.
Other articles I’ve written for Entrepreneur:
An Entrepreneur’s Guide to Disruption
Don’t Brand for Now, Brand for “Then”