All posts filed under: Brand expansion

How far could the Sussex Royal brand go?

Now that an exit plan looks like it has been hammered out between The Firm and the Duke and Duchess of Sussex, the question many people are asking is just how much do the married couple and their Sussex Royal brand stand to gain in terms of that much vaunted “financial independence”? Where could the Sussex Royal brand go?

Planning to expand your brand - 7 things to consider

Planning to expand your brand? 7 things to consider

As marketing teams finalise plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategise for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.