All posts tagged: pitching

3 simple steps to getting buy-in on your idea

3 simple steps to getting buy-in on your idea

Everyone’s got things that they want to share. Whether you’re talking with your business partner or looking to pitch a concept to investors or a senior management team, you absolutely need a process to get people onside with where you’re at. I spend most of my days pitching ideas, developing new ideas or evaluating the ideas that others have. These three steps work for me as a structure. Maybe they’ll work for you too.

Being connective

The real secret to B2B pitching: being connective

It’s easy to look at your pitch and to be pleased with your work; to feel that it has captured you perfectly and expressed what you are about and what you have to offer. It’s also irrelevant. Because, to be blunt, no-one’s as interested in your pitch as you are. They’re really only interested in themselves and what you can do for them. They probably hear similar claims and ideas everywhere they turn.