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Tag: storytellers
Inverting the brand story
Reading Time: 3 minutes The case for brands to engage in storytelling is well made and well documented. Stories are so much more effective than facts, they engage us and in so doing, they motivate brands and buyers alike to get involved and to act.
How to tell the world your brand story
Reading Time: 4 minutes I really like Ed Woodcock’s description of what it takes to build a fascinating brand story. Creativity, resonance and purpose are all key attributes of successful brand storytelling strategy, he observes, in a recent piece on top storytelling brands. It’s fascinating to observe how those characteristics are playing out across the economy.
Podcast w/ Nick Westergaard at Brand Driven Digital
Reading Time: < 1 minute
The big power of little stories: A Long Virtual Coffee™ with Shawn Callahan
Reading Time: 9 minutes I first connected with Shawn Callahan on LinkedIn a number of years ago and was immediately drawn to his storytelling style and his theories about what makes business storytelling tick.
Powerful stories are open stories
Reading Time: 5 minutes It’s tempting when your brand is trending to believe that the hard work is done. In point of fact, it may just be beginning. And there may be a number of twists and turns that need to be managed and countered if things are to get to a good place. The story of Pokémon Go […]
The power of a strong brand backstory
Reading Time: 3 minutes Leveraging a story that everyone knows is powerful – but risky. Powerful, because it’s immediately recognisable. Risky, because unless you can provide a new spin, it’s a tale they already know. Perhaps too well.